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[Chinese shoes Network - Brand Dynamics] Nike recently little people do not understand: one side would like to announce the third and fourth tier cities to enter, while off the Shanghai flagship store. Even so, there is no doubt that Greater China is becoming an important market for Nike, Nike fiscal 2011 second quarter report: As of November 30, 2011, the Nike Greater China revenue of $ 482 million , an increase of 20%. From the earnings perspective, Nike Greater China region pretax profit of $ 174 million, an increase of 39%, Nike global market, an increase of six highest, the North American market with an 24% increase in second place. For the development of this important market, Nike has demonstrated its unprecedented attention: After entering the Chinese market more than thirty years, finally plans to establish a Greater China headquarters of Nike over 50,000 square meters in China. This seems to indicate a dramatic change: on the one hand, with Nike foundries and reseller model in China conquests war, a periodic task has been completed, is about to open the Nike must be personally pitched battle. On the other hand, the Chinese market is already in the pipeline to complete the transition - foundry costs, rent, labor and other costs, the first-line marketing into the bottleneck, three, four-line market potential to be tapped. has been praised Nike with a "virtual operation" light company model, focusing on brand and design, expand the charming "smile curve", tried to carry out the emotional marketing, bon voyage sailing, but for now, at least in China, the situation We have changed. "smile curve" Nike is not unexpected worries, but potential long. Let's look at one of the well-known Nike myth: in Beaverton, four-story headquarters of Nike can not see a pair of shoes in the US state of Oregon, the employees are busy only do two things, one thing is to establish global marketing network, the other thing is to manage its worldwide company. Do not have their own production, Nike created a worldwide business empire. A pair of Nike shoes, produ Cheap jordans online air jordan 11 blackout for sale cers can only get a few cents of revenue, by virtue of its global sales, Nike was able to get dozens or even hundreds of dollars in profits. This is Nike's famous virtual business model: All the products are not manufactured by their own, but outsourced to other manufacturers processing. Nike will own all the human, material, financial and other resources together, into product design and marketing, strengthening their product design and marketing capabilities. Nike will design drawings to the manufacturer so that they strictly follow the drawing style of production, and later tested by Nike and OEM products, the product through its own marketing network to sell out. Nike this strategy, saving a lot of productive investment and equipment acquisition cost, to outsource production of products to Southeast Asia and other places of business, take advantage of the cheap labor and raw materials, which greatly saves labor and raw material costs. Correspondingly Nike spare no effort to promote their brands and even crazy inputs: Only the 2011 fiscal year, Nike spent on advertising and promotion costs $ 2.448 billion, accounting for Nike income ratio of 11.73%. Nike's former marketing director of Scott & middot; Bedbury once recalled the situation in 1987 he introduced the Nike founder Knight advertising budget when, when asked to Bedbury advertising budget from $ 8,000,000 to $ 34 million, in order to make this budget is passed, he was ready for anything. However, Knight has made a Bedbury never considered the question: "how do we know the budget you have raised enough to use it?" The result, Nike's advertising expenditure that year reached an unprecedented $ 48 million. Since then, the company is full of the spirit of innovation in sports marketing has been to maintain spending billions of dollars in brand marketing style. In terms of product design and brand communications, Nike has done the ultimate, which is its huge and expensive team spokesperson can see reflected, as production and sales, it is a matter foundries and agents, but problems may arise air jordan 11 space jam for sale precisely In these areas. Large OEM foundries existence value lies in its ultra-low cost: cheap labor, cheap raw materials locally sourced, low rent and so on. And now, these so-called "advantage" is the obvious changes. On the one hand, China's cotton-based raw material prices, including factory rent, oil, rubber and other continued to soar; on the other hand, a foundry worker against excessive overtime and ultra low salaries do occur. In 2010, China's largest foundry country or Nike, and now, Nike foundry has been transferred to Vietnam and other lower-cost countries and regions. Annual Nike over the years, in 2001, China produced 40% of its shoes, ranking first in the world, Vietnam is only 13%; to 2005, China's share fell to 36 percent, Vietnam rose 26 percent, behind In the second place; in 2009, China and Vietnam, respectively, 36% of the share tied for first; in 2010, the share rose to 37 percent in Vietnam, more than China's 34 percent. Nike foundries in China, mainly in Fujian, Guangdong, Qingdao, Shandong, Jiangsu Taicang, Nanchang and Taiwan, most of which belong to Nike's large foundry Baocheng all. Pou Chen in 1969 in Taiwan, was founded by ??????, not only OEM Nike, also OEM Adidas, Reebok and other international sports brand, Nike and Adidas are the largest foundries. For foundries, especially like treasure to be so large foundries, the general will be faced with two major problems: First, the cost sensitivity is very high, because the supply capacity, the unit cost of a little bit of small change will impact on the final huge profits, therefore, foundries generally have the direction from the high cost of low-cost local migration characteristics in the history of the development of the foundry, which has never stopped the transfer location, from North America to South America, Japan, Korea, Taiwan, and even today the southeast coast of the mainland (soon become the past), and then Vietnam and Indonesia (foundries next stop). According to Nike's website, sneakers particularly sensitive to labor costs, companies must control la jordans on sale online bor costs 24% less, to be competitive. Second, the requirements for the production time is quite harsh, especially sports shoes manufacturing, because the improvement of people's consumption level, shoe life cycle gradually shortened, sales of the product along with shorter reaction which foundries speed made high demands, from the previous 5 to 6 months of delivery, and now to three months or so we have to delivery. This means that the foundries have to shorten the production process and improve the response speed. In China, rising costs forced Nike foundry transfer to Vietnam, at the same time, profit margins shrink because foundries, several foundries start small orders, a direct result of some Nike shoes out (we all know that Nike perennial shortage problem exists). While some foundries require brands to price increases, in response to rising costs. For Nike, this strong brand, this threat seems to fear: you do not, people do naturally. But the face of Nike holds the majority of orders on behalf of super large business, capital Nike negotiations clearly insufficient. 2011 beginning of the year, Nike says they want to raise the price of most products. 2011 third-quarter report released by Nike, said revenue for the quarter grew 5.2%, but because of oil, cotton, rising labor costs and freight, Nike's gross margin is not high. Nike executives said, in order to ease the rising cost pressures, only raise prices. To some extent, because the did not have control of production processes, Nike indirectly by large OEM model "hostage." In addition to the prices of last resort, the shortage problem has plagued Nike. In Dongguan popular with this sentence:. "Dongguan traffic jam, the global shortage" In addition, part of the cost out of control, so that Nike profits lower. Nike recently released the first quarter of the 2012 fiscal year (June 2011 to August) Performance, Greater China revenue increased by 15%, pre-tax profit increased by 4%, of which a record pre-tax profit growth in the last five Nike Greater China region the lowest since the last quar Retro jordans for sale ter. In addition, Nike's 2012 fiscal year as a whole the amount of inventories in the first quarter reached $ 3.107 billion, an increase of the global amount of inventory by 41%. The amount of inventories compared with the previous years, Nike amount of inventories since fiscal 2006, at the highest level. From the amount of inventories, the Nike now seems faced with from 2008 to 2009 greatly increased the amount of inventory problems, Nike paid the appropriate price for its price: the Chinese market, for example, because the Nike raised its product prices ( about 8% of the increase), prompting a significant increase in inventories. inter-related, indeed affect the whole body, increasing upstream costs as opening a curse, the chain reaction is continuing, the mirror turned to the other side, the market situation for Nike difficult to be optimistic. Great proxy If not online channels, Nike sells its products through two channels - direct sales and distribution (or authorization). Currently, Nike has 756 directly managed retail stores (nearly half in the United States) in the world, where the Nike brand stores to 487, compared with 2010 increased 42. Sub-brand of Nike acquired Cole Haan, Converse, Hurley and Umbro through each store sales, Cole Hann stores to 190, of 51 Converse, Hurley is 21. Compared with meager outlets, Nike's distribution channels spectacular exception: only in the Chinese market, as of the end of 2011, Nike has 7,500 stores (including outlets) - most of which Belle, Bao Sheng Such large agencies all. Nike set up 17 distribution centers in 170 countries, including three in the United States. When Nike first entered the Chinese market, in order to snatch the market as soon as possible, the implementation of multi-level agent system, a distributor located below the regional distributors. Currently, in addition to Belle, Baosheng two national distributors, the Shenyang Tengda Japanese, Shanghai Ruili sports, Guangzhou and Chengdu Tao Bo sports fresh wave sports are all in their respective regions formed a certain scale. This c jordan retro 14 white/fuchsia blast/black hannel model is conducive to the rapid expansion of the market, but not conducive to control, can easily lead to excessive competition, the brand damage. Therefore, Nike stock crisis in 2009, began to "encounter", the channel gradually concentrated in the hands of large agencies, part of the small agency because of weak financial strength and its own collapse or be acquired. This is Nike's channel system, forming a large proxy mode. Nike in China's largest auto market, Belle, for example, in the first half of 2011, Belle 349 new stores, most of which is the sale of Nike and Adidas products shop. But the problem is not just Nike Belle agents, not just agents. Belle's footwear brands include Belle (Belle), Teenmix (Teenmix), Tata (he or she), Staccato (STACCATO), FATO (cutting extension), Senda (Senda), good karma, BASTO (Basto), MILLIE'S (Millie), Jipijapa, Joy & amp; Peace (really beautiful poetry), covering different consumption levels. In addition, Belle's sports division, or international sports brand Nike, Adidas in China, one of the largest distributors and has Reebok, Puma, Mizuno, LiNing, Kappa, Converse, Levi's and other sports brand agency. to hold the hands of the many resources of Belle, the choice is not so difficult, who outperformed naturally get more resources, who perform poorly will be KILL swap. Or in 2009 stock crisis, for example, Belle earnings in the first half of 2009, Nike and Adidas revenue Belle proxy for 3.32 billion yuan, compared with the same period in 2008, an increase of only 2.5%, so, in 2008 also Belle rapid expansion in the first half of 2009 closed the 346 sportswear stores, of which 304 for the second-tier brand shops. The agent was still Daphne Nike chose to close all of the Nike store in 2009. Benefit Game Today, the stock amount again high, Nike will face what? front of the wolf, after the tiger. In the sporting goods market, consumer demand is divided into three levels: first-tier cities have become a mature market, second and third line market is the transition from the mass market to market basis, cheap foamposites four or five lines and six lines market is basically still in consumption into the state. Thus, in early 2011, while Nike and Adidas made a decision to enter the low-tier cities. However, the channel lower-tier cities is not so simple. McKinsey in accordance with urban agglomerations (ClusterMap) method, the Chinese city is divided into 22 urban agglomerations, each city cluster around 1-2 center city development, all the satellite towns from the center of the city no more than 300 kilometers, and each Urban Agglomeration of GDP more than 1% of the total GDP of Chinese cities. This way is to show the different cities - even when separated by hundreds of kilometers of consumers' buying habits are still significant differences, such as Guangzhou and Shenzhen, driving distance of only three hours, but in the composition of the population, language and consumer preferences etc. starker. Shenzhen residents 4/5 of migrant workers over the age of 35 years old, speak Mandarin or their own dialect, like bars. The Guangzhou foreign population accounts for only a quarter of the population older, mainly speak Cantonese, used to go to the restaurant to drink tea. The difference is less than the difference between France and Germany. It is because of the different levels, different regions, different cultures are quite different cities, first-tier cities want to copy the success of "standard" format in low tier cities is almost "Mission: Impossible". survey data show that: in a second-tier city stores the type of operation for many years, is often difficult in the third and fourth tier cities flourish, average performance is typically only 50% to 80% of the first-tier cities, and some even after years of adjustment still not profitable. If you want to enter the lower-tier cities, Nike needs to be more familiar with local distributors play. However, those agents Anta, Li Ning [7.81 1.43%] and other brand dealers, and its profit margins are generally higher than the proxy Nike about 5 percentage points. For most small-scale dealers, the same input, they prefer jordan 3 katrina 2018 domestic brands proxy higher margins. also ????? about to enter a low-tier cities is good news for Nike. But the re-emergence of the problem remains to Nike stock as stuck in my throat, Belle is not the Messiah, it would not have been unconditional support for Nike. One side is being squeezed various costs of the outlets, while staring at the profit chips agents. Nike's worries, might one day become a reality. In the business world, all interests, all resource game. Strong brand, will maximize the foundry cost down to the channel Yahuo barbarism; while OEM and channel strength, will not listen to the command, maximize profits, regardless of the brand and image. In most cases, the combination is not always a honeymoon, but the game's outcome. Perhaps there is a message that can prove the Nike brand strength, allowed a last-ditch: the end of December 2011, the 11th generation Jordan engraved version listed (re deliberately classic product marketed again), as is the limited sales, Shanghai Nike flagship store on Nanjing Road every day 10:00 to open the door, but cattle and a large Nike diehard fans lined up right in front of the store. This black and white basketball shoes, Nike is priced at around 1,200 yuan RMB per pair, but after the cattle hands, priced as high as 2,000 to 3,000 yuan. In the United States, in order to buy the shoes, some of Nike stores even riots, police had to use pepper spray in order to maintain order. Yes, is this house lined ago, Nike flagship store in Nanjing Road, Feb. 13, the news was heard about to close, which means that Nike outlets in Shanghai, leaving only one - the World Trade UBP Nike store. (Chinese shoes Network - the most authoritative and most professional Footwear News)ASICS recently RE luminous elements back to the Gel Lyte V on the signs of running shoes. This pair of "glow in the dark" color in the design using gray and blue two tone leather making shoes, shoe eye, side white logo and the heel place into the luminous details, and tongue and shoes collar office such as the Milky way like decorative pattern cheap air jordans is overall for the added a bright spot, then equipped with grey lightweight midsole and blue bottom. Pricing is about $167 U.S. dollars, at present, the shoe can be purchased through the Chimp Store The. source: Chimp Store TheCommon in the Oscar awards ceremony when has harvested a pure gold Jordan Air 1 Hi, I do not know you have the impression? Recently, Ludacris also in the online drying out a similar luxury and gaudy golden shoes. But the difference is that Ludacris's work is from the Matthew Senna private custom, but the effect is the same, still others envy! search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: Ludacriswas founded in 1895 and the Reebok brand will come to the 120th anniversary celebration this year. Here, Reebok will be engraved to introduce Reebok Aztec OG shoes as a souvenir. Reebok Aztec is listed in 1979 running shoes, simple structure and lightweight EVA midsole was running shoes design mainstream, Reebok Aztec OG engraved retained the classic details of the original year, red, yellow and blue color is also very retro style. It will be available in August 22nd with a global limit of 1895 pairs. This year??s Air Jordan 11 ??72-10?? Holiday 2015 release will commemorate the ??95-??96 Chicago Bulls 72-10 record season. Advertisment The Air Jordan 11 will have similarities to the Air Jordan 11 ??Space Jam?? but will be featured with Red accents instead of Blue, as well as a iridescent-like glossy patent leather overlay. They??ll feature a thick premium leather upper build (instead of the traditional mesh), much like the prototype sample pair we seen awhile ago, that will sit atop a traditional Air Jordan 11 translucent outsole. Other details will also include an embossed Jumpman logo on the back heel instead of embroidered, as well as a Blacked out ??23?? on the upper buy cheap jordans online heel, along with the classic rope laces, Black/Red carbon fiber and the numbers ??72?? and ??10?? on the lace tips. You can also expect another raise in the retail price tag, as they??ll be set to release at $220 USD. The shoes will come housed in the traditional slide out packaging. Air Jordan 11 72-10 Release Date Get a closer look at all the additional detailed photos, on-feet looks and how they??ll come packaged ?C which will carry on its traditional box, below of the Holiday 2015 remastered Air Jordan 11 Retro ??72-10?? edition. The ??72-10?? Air Jordan 11 will officially release just in time for Christmas on Saturday, December 12th, 2015 at select Jordan Brand retailers in full family sizing. The retail price tag is set at $220 USD. Let us know what you guys think in the comments section below. Would you have been happier with the Space Jam 11s? Air Jordan 11 Retro ??72-10?? Black/Gym Red-White-Anthracite 378037-002 December 12, 2015 $220 RELATED: Air Jordan Release Dates UPDATE: Nikestore has restocked the Air Jordan 11 ??72-10?? but there is only one thing you need to unlock the shoe for availability, an access code. Once you get the code then you can cop here. UPDATE: The highly anticipated Air Jordan 11 ??72-10?? is set to debut tomorrow, December 12th in full family sizing that will be widely available at select Jordan Brand retail stores. Check out the latest images below and for those that can??t get a pair online/stores, there??s always eBay. UPDATE: You can expect the Air Jordan 11 ??72-10?? to complete a lot of sneakerheads Christmas list and while we are only days away from the drop, we now take another look at a few on-feet images via Finish Line. UPDATE: Nike has just announced that they have moved up the release date of the Air Jordan 11 ??72-10?? from December 19th to now December 12th. A full week ahead of its original release date. They??ll officially launch on December 12th at 10AM EST/7AM PST on Nike.com. The retail price tag is set at $220 USD. UPDATE: Here are an on-feet and video review of the A jordans on sale mens ir Jordan 11 ??72-10?? from @iAmTMCII that gives you a detailed look and honest opinion of the highly anticipated release. Air Jordan 11 72-10 On-Feet Review Air Jordan 11 72-10 Video Review UPDATE: One of the hottest releases of the year, the Air Jordan 11 ??72-10?? is officially only days away from releasing. Check out these brand new 12 detailed images via Kenlu of the holiday Air Jordan 11. Who can??t wait for December 12th? UPDATE: Check out the latest images of the Air Jordan 11 ??72-10?? below via Bounce that will be debuting on December 12th. UPDATE: Following official images, we now get another look via Kix Square at the highly anticipated Christmas 2015 Air Jordan 11 ??72-10?? that will be available on December 12th. UPDATE: Here are official images via @J23App of the Air Jordan 11 ??72-10?? that debuts on December 12th and will retail for $220 USD. UPDATE: From November 19th through December 18th Finish Line will be giving away one pair of the ??72-10?? Air Jordan 11s each day. Just post on Twitter or Instagram featuring your best street style, follow them, and hashtag #EpicFinish. They??ll reach out to the person with the best post each day to get your information they can send you out a pair of ??72-10?? Jordan 11s when they release on December 19th. To enter, click here. UPDATE: The Air Jordan 11 ??72-10?? will be available in full family sizing, and here is a detailed look via Sole Heat at the gradeschool version. UPDATE: The Air Jordan 11 ??72-10?? will also be available in baby sizes for the entire family to enjoy. For interesting in scooping up some baby ??72-10?? Air Jordan 11s today find them via eBay. UPDATE: Jordan Brand athletes are already starting to receive their Christmas package that includes the ??72-10?? Air Jordan 11. Here is a closer look from @ripcity3232. UPDATE: With every holiday Air Jordan release, Jordan Brand will be debuting matching apparel to go along with the launch. Here is a first look at what to expect from the highly anticipated Air Jordan 11 ??72-10?? apparel collection via @icyheatsole. UPDATE: Here are the latest on-feet images of the highly anticipated ??72-10?? Air Jordan 11 via mikez_tagram. For good measure there is even a glimpse look at the ??Burgundy?? Air Jordan 5 that would make for one hell of a nice retro release in 2016. Air Jordan 11 72-10 On-Feet UDPATE: Today at the Jordan Brand Holiday 2015 event, they displayed their upcoming Holiday releases that included the highly anticipated ??72-10?? Air Jordan 11. One of the key reports of the event was the official pricing for this year??s holiday Air Jordan 11, which is set to be $220 USD. Check out a few of the images from the event via @j23app and @shegotgame below and let us know if you??re happy about the new pricing in the comments section. UPDATE: Here are some exclusive on-feet photos from @wattsgoodie of the highly anticipated Air Jordan 11 ??72-10?? release. Check out the images below and be sure to follow Watts Goodie on both Twitter and Instagram.That is the 23K Jin Zhuzao Jordan Super.Fly 4 & nbsp; propaganda and Jordan Super.Fly series 4 combat shoe money, Jordan Brand can be described under the foot effort, will be overwhelmed by the in Las Vegas held a spectacular game activities, then there will be a winner to win the heavyweight prize. Golden shoes attracted a lot of attention, the shoe body in addition to the fabrics and colors and other details without any changes. But it was enough to countless fans shoes is crazy. At present, the activities in the plan, is expected to be released in August 4th, a condition of the friends, please pay close attention to. (Editor: YOYO)London, don't note, adidas Originals flagship shoes ZX Flux urban planning series, this time in London, London, the flagship store opened in commemoration of shoes in the name of, to create a "London" do not note color. As the same series, the shoes are still covered with large print designs, and the aerial view of London, dominated by black, is interspersed with green river like and shoelace buttons. The colors are very attractive. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- Givenchy Givenchy tired don't imitate can? negative - South VOL.1 - Pop cartoon is simple, crude and yellow. 5 yellow and yellow shoes are recommended by big thing / love shoes to sell kids! Check shoes related crimes project / watch Wireless Music Festival, let you change street beat - - - - - - - - - - to the tide recommended - - - - - - - - - - can customize colors! starts running! Originals New York Adidas Nicks ZX Flux Weave new color Sneakersnstuff Originals x adidas color matching series comments on last article: New York Adidas Nicks Originals ZX Flux Weave launched a new color next article: archipelago color Sneakersnstuff x adidas Originals 2014 Summer joint series Dover Street Market store in London to celebrate the celebration, earlier has ushered in with NikeLab to launch exclusive joint shoes, but time will bring Vans Vault jointly launched a new shoes. The shoe body pattern adopts Vans classic black and white square pattern, and replaces the black square box with the landmark house shape of Dover, Street and Market. Currently, this series of shoes has been on sale at Dover Street Market London online store at 60 and 65 pounds. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes simple texture, visvim 2016 spring summer LOGAN, DECK LO CMYK shoes, girls exclusive Nike, Air, Force, 1, Flyknit, Low, new color design, "Radiant Emerald" review on a: simple texture, visvim 2016 spring summer LOGAN DECK LO CMYK shoes next article: Girls exclusive Nike Air Force 1 Flyknit Low new color design, "Radiant Emerald"Chinese shoes News Network on August 21 & nbsp; next season, James will land where? Please do not misunderstand, we are not discussing whether he go to the Knicks, this is unrealistic, we are not discussing his shoe business, after all, his contract at the end of the season next year just expired. We are discussing the issue of his face. & Nbsp; & nbsp; As one of Nike's brand ambassador, James also has his trapeze series, but he seemed not worth that $ 13 million a year in compensation. Maybe Nike is considering whether to cut his image endorsement fees, perhaps Adidas can take this opportunity to simply put James's dug them. off the court, James and Michael Jordan, Nike gave considerable cost commercial endorsements, but James is not, after all, Jordan. Last month, three generations of his new sneakers marketed trapeze, but the United States Nike basketball shoe market is still dominated by Jordan. Data, 92.8% of high-end basketball shoes, Nike sales belong to Jordan trapeze series. Jordan is still king, and Nike paid a lot of money to James won only a small part of the market. Currently, Nike is and James discuss a contract extension, it is conceivable, James's contract prices are likely to shrink. Adidas if you want to win the favor of the little emperor, this is the best moment, as their ad says, nothing is impossible.Leather fashion Pendleton & times; Moniker Union shall take the leather bag 2014-02-19 10:53:40 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: secure] Print & nbsp; Close Chinese shoes Network February 19 hearing, after collaboration with Stussy, nanamica, Dr. Martens and many other well-known units, classic American textile manufacturers Pendleton Woolen Mills and leather goods brand Moniker recently been invited to create a two Wallet works, Illinois produced using high-grade Horween leather made and hand-sewn Pendleton signature style, Indian style fabrics, great texture and fashion taste. (Media Partner: clothing with) & nbsp; & nbsp; & nbsp; Related news